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Retailers operate in a world of ongoing change. In today´s volatile market with competition and shifting consumer behavior, generating revenue growth for Retail Company boils down to focusing on consumer trends and increasing productivity accordingly, while keeping a tab on internal costs. Internet, with its ability to reach a larger number of potential customers at a fairly low cost, has become a powerful tool for the retail industry. The growth and advancements in technology have enabled retail companies to easily and effectively automate their business processes.

The retail industry encompasses sale of merchandise or services from physical locations such as departmental stores and kiosks or from virtual storefronts on the internet or through mail-orders. It is evident that retailers have a critical need for solutions that can help them manage their business more efficiently and simultaneously enhance customer loyalty. Realizing the potential of the internet and its comparative advantages over traditional means has led many companies to retail products and services online. Automation improves transactional efficiency of processes, speeds up business-to-business communication and significantly reduces operating costs. Convenience, ease of use, larger variety and cheaper prices are some of the reasons why customers are turning to the internet to shop. Retailing products and services online has enables retailers to reach out to a global customer base and increase their profits.

The success of many retailers has shown the world that E-commerce is the way to go. Every company needs effective e-presence to capture the market share. E-commerce Solutions practice helps our customers build and maintain effective web presence in order to effectively reach their markets and boost their bottom lines.
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